Vyom Charaya is the Director, Brand Solutions at The Viral Fever (TVF).
In his current role, Vyom drives Brand Partnerships & Customer Life Cycle Management for TVF and its network channels. Along with his team, Vyom is responsible for reaching out to brands and understanding their marketing campaign objectives, designing branded content-led customized creative solutions, pitching solutions to brands, overseeing campaign execution, and delivering ‘return on objective(s)’ to TVF’s brand partners. In the fast-evolving branded content ecosystem, Vyom plays a pivotal role in defining TVF’s premium value proposition for its brand partners.
With 5+ years of experience in Management Consulting with The Boston Consulting Group, Booz & Co. (now Strategy&), and KPMG, Vyom is a key member of the Extended Leadership Team at TVF and works closely with Dhawal Gusain (CEO, TVF) & Karan Chaudhary (President & COO, TVF) on Business Development and Strategic Initiatives.
Vyom is an Indian Institute of Management (IIM), Bangalore and Indian Institute of Technology (IIT), Delhi alumnus.