After 17 years in marketing, I now lead Marketing Solutions business in India, with a focus on revenue growth. This role is the perfect intersection of marketing, technology and leadership and I am excited to bring my experience as a global marketer to the Indian market.
What got me excited about this opportunity? I have seen the benefits and ROI from the LinkedIn Marketing Solutions portfolio in my career as a B2B marketer, both at IBM and at LinkedIn. LinkedIn presents a really unique opportunity for brands. They can engage with the world’s professionals in one place and target a quality audience in a professional context. What makes it work? Brands need to share relevant content to join the professional conversations on the platform.
More about me:
I consume content with fervor and have been blogging since 2009 on topics that I am passionate about, primarily marketing, technology and leadership. I am a strange breed of left and right brained, with an undergraduate in marketing and management and an MBA in finance and entrepreneurship.I joined IBM after graduating from the University of Virginia in 1999. I rose through the ranks at IBM in various global and regional marketing roles, including Asia Pacific and North America and in 2008, I became one of the youngest executives at IBM (scary but true!) In 2009, I moved to India and subsequently became CMO of IBM India/South Asia, one of the most vibrant markets in the world when it comes to talent. During that tenure, I was awarded the Top 25 Outstanding Marketing Leaders of India and was active member of various CMO advisory councils in India. I also served as chairperson of the Data Driven Marketing and Advertising Conference in June 2013.
I currently live in Gurgaon but being the wanderlust that I am, the best way to reach me is LinkedIn!