Analog Heart. Digital Soul. Multi-award winning brand strategist. Team builder. Love Advertising, Single Malts, Beer and Books.
After spending 11 years in creative agencies like Ogilvy, Lowe, Y&R, Dentsu and Publicis and another 8 years building and running two different digital agencies – Jack in the Box Worldwide and iContract, Prashanth Challapalli realised that the line between creative or ATL and digital doesn’t really exist. And if it does, it shouldn’t.
His move to The Leo Burnett Group as Chief Integration Officer for South Asia in January, 2017 was therefore, a step in this direction.
Prashanth strongly believes that brands today don’t need a digital strategy. They need a strategy for a digital world. A strategy that impacts not only marketing communications but business itself. This needs unified teams to work on a singular business and brand centric strategy rather than a media or touch point strategy.
This fundamentally recasts the role of an agency as more than a communications partner. He believes the future lies not just in creating brief based advertising but in helping clients navigate a rapidly changing business environment impacted by technology and cultural shifts.