Chief Revenue Officer at RateGain, world’s leading SaaS provider to travel and hospitality sectors.
In his previous stint at HCL, Apurva headed corporate marketing and was responsible for brand marketing, employer brand, employee marketing, thought-leadership , digital marketing, analytics, finance and marcom.
Under his leadership HCL debuted at: 1) InterBrand Top 100 Brands at 19, grew 35% y-o-y in brand value 2) Brand Finance Global 500 ’17 at 378 with a value of 4.46 Bn US$. Between 2014-18 the HCLT brand campaigns won 130 global awards.
Other roles @ HCL include being a part of the CEO’s Vineet Nayar’s office and being a Sales Director at HCL America.
Prior to moving into sales , He was the Global Head of Marketing and Strategy for Enterprise Applications (SAP, Oracle ,Microsoft , ECMP, I V & VS, Mainframe and Mid-range, Business Intelligence, IT Consulting) leading a geographically distributed team of marketing managers. This line of business contributed 1 Bn US$ to HCL.
As a part of the leadership team Apurva worked to successfully identify, acquire and integrate Axon Group Plc ( acquisition worth GBP 441 million).
He was involved in setting up the marketing organization, processes and systems in HCL and in the initial days worked as the Category Manager for Lifesciences & Retail.
Apurva also has pharmaceutical industry experience having worked in various sales and marketing positions at Ranbaxy Laboratories (now Sun Pharma).
He was privileged to be invited to share experiences at industry conferences like Sales Performance Management , LinkedIn Tech Connect, Microsoft Leaders Speak, ACMP Change Management, and premier B-School events at ISB, IIM-A, IIM-Raipur, FMS, IIMC, IMI, MICA, Great Lakes etc.